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      <image:title>Blog - Managing Corporate Innovation - “Have you ever known a board to do anything? . . . Have you ever known a board to do anything at all? . . .  All I mean is that a board of directors is one or two ambitious men—and a lot of ballast. I mean that groups of men are vacuums.  Great big nothings. They say we can’t visualize a total nothing. Hell, sit at any committee meeting”</image:title>
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      <image:title>Blog - 14,500+ plugs installed per month, how are they tested? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 14,500+ plugs installed per month, how are they tested? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 14,500+ plugs installed per month, how are they tested? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 14,500+ plugs installed per month, how are they tested? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 14,500+ plugs installed per month, how are they tested? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Managing Oilfield Sales with Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Managing Oilfield Sales with Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Managing Oilfield Sales with Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Managing Oilfield Sales with Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Managing Oilfield Sales with Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Managing Oilfield Sales with Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Managing Oilfield Sales with Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Managing Oilfield Sales with Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Managing Oilfield Sales with Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Managing Oilfield Sales with Data - Make it stand out</image:title>
      <image:caption>Team Breakdown by Trajectory</image:caption>
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      <image:title>Blog - Managing Oilfield Sales with Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Managing Oilfield Sales with Data - Make it stand out</image:title>
      <image:caption>Individual Member’s Market</image:caption>
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      <image:title>Blog - Managing Oilfield Sales with Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - STAGES Analysis: OXY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.matthewacrump.com/content/stages-trends-plug-configurations</loc>
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      <image:title>Blog - STAGES Trends: Does plug configuration save Time and Money? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - STAGES Trends: Does plug configuration save Time and Money? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - STAGES Trends: Does plug configuration save Time and Money? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - STAGES Trends: Does plug configuration save Time and Money? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - STAGES Analysis: EOG - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - STAGES Analysis: EOG - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Building a Reputation Outside of your Direct Contacts</image:title>
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      <image:caption>“I don’t want to see you.  I don’t like you.  I don’t like your face.  You look like an insufferable egotist.  You’re impertinent.  You’re too sure of yourself.  Twenty years ago I’d have punched your face with the greatest of pleasure.  You’re coming to work here tomorrow at nine o’clock sharp.” “Yes,” said Roark, rising. “Fifteen dollars a week.  That’s all I can pay you” “Yes.” “You’re a damn fool.  You should have gone to someone else.  I’ll kill you if you go to anyone else.  What’s your name?”</image:caption>
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      <image:title>Blog - Building a Reputation Outside of your Direct Contacts - Resume = Brochure</image:title>
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      <image:title>Blog - Building a Reputation Outside of your Direct Contacts</image:title>
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      <image:title>Blog - Building a Reputation Outside of your Direct Contacts</image:title>
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      <image:title>Blog - The Fragility of Oilfield Services: Plug &amp;amp; Perf</image:title>
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      <image:title>Blog - The Fragility of Oilfield Services: Plug &amp;amp; Perf</image:title>
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      <image:title>Blog - The Fragility of Oilfield Services: Plug &amp;amp; Perf</image:title>
      <image:caption>Filament Winding is typically a major vendor for a composite plug manufacturer.</image:caption>
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      <image:title>Blog - Plug &amp;amp; Perf: Alternative Plug Designs</image:title>
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      <image:title>Blog - Plug &amp;amp; Perf: Alternative Plug Designs</image:title>
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      <image:title>Blog - Creating Content: 5 areas of your business to mine content</image:title>
      <image:caption>El Artista, Oscar Hevia</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/a84ab688-c791-4021-bcf8-ab435bc305f7/STAGES+Pumped+12-17.png</image:loc>
      <image:title>STAGES - STAGES Update: 12/17/2021 - STAGES Pumped</image:title>
      <image:caption>Frac crew count dropped 11 this week for the largest drop since the freeze in February. The previous few years have seen large drops in crews in the last few weeks of the year. Is this just seasonal?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/57af889d-12ae-488f-8905-f798e155ff61/STAGES+Created+12-17.png</image:loc>
      <image:title>STAGES - STAGES Update: 12/17/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig count increased by 1 resulting in an increase in 3 stages, due to a shifting on the basin mix.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/560730b1-dc71-4ada-b20f-8c3596f71980/STAGES+Ratio+12-17.png</image:loc>
      <image:title>STAGES - STAGES Update: 12/17/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio dropped 3% in response to the drop in frac crews.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/12102021-stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/dd945fb1-b520-4503-8f8e-b102766a8b2e/STAGES+Update+12-10.png</image:loc>
      <image:title>STAGES - STAGES Update: 12/10/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/a59b0209-eaa2-4aff-9ff4-70f4ed3dd9d7/STAGES+Pumped+12-10.png</image:loc>
      <image:title>STAGES - STAGES Update: 12/10/2021 - STAGES Pumped</image:title>
      <image:caption>Frac crew count lost 4 this week to continue a drop in STAGES Pumped. Is this further response to the uncertainty in commodity pricing?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/207674cb-8a86-47fd-84df-dbc0d1fa49fb/STAGES+Created+12-10.png</image:loc>
      <image:title>STAGES - STAGES Update: 12/10/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig count increased by 7 this week, reaching highs for the year in the Utica, Woodford, Permian, and Eagle Ford.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/f7daba9f-5d26-4893-8043-2b8d24556257/STAGES+Ratio+12-10.png</image:loc>
      <image:title>STAGES - STAGES Update: 12/10/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio dropped 1% and stayed below its 6-month moving average.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/1232021-stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/d7f0bd72-5d40-4690-af3f-5b182e01a335/STAGES+Update+12-3.png</image:loc>
      <image:title>STAGES - STAGES Update: 12/3/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/d57cfdd4-a596-4b22-a3b7-fbf82bb265b4/STAGES+Pumped+12-3.png</image:loc>
      <image:title>STAGES - STAGES Update: 12/3/2021 - STAGES Pumped</image:title>
      <image:caption>Frac crew count lost 3 this week could this be in response to the huge drop in oil prices?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/6c7c6c21-cd4a-46d8-a914-e6165948373e/STAGES+created+12-3.png</image:loc>
      <image:title>STAGES - STAGES Update: 12/3/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig count remained flat this week,. The Permian gained on while the Woodford lost one.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/8e063213-9ae9-491d-b289-14673c5549c7/STAGES+Ratio+12-3.png</image:loc>
      <image:title>STAGES - STAGES Update: 12/3/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio dropped 1% and fell below its 6 month moving average.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/stages-analysis-eog-update</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1621198956070-91CUA4OPTRBNX4C4G5LW/Copy+of+Roosevelt+Quote+LinkedIn+Post+Header.png</image:loc>
      <image:title>STAGES - STAGES Analysis: EOG Update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1621198176200-W0RTOJN9C946G77DSD94/Dorado.png</image:loc>
      <image:title>STAGES - STAGES Analysis: EOG Update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/4d192ef0-676e-4ed4-aa43-cd8076b36bdd/Screen+Shot+2021-11-29+at+8.18.29+PM.png</image:loc>
      <image:title>STAGES - STAGES Analysis: EOG Update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/11262021-stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/4641e2d9-bf38-42e9-a4ac-9e234c577e58/STAGES+Update+11-26.png</image:loc>
      <image:title>STAGES - STAGES Update: 11/26/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/4b4e15d8-5e59-4bdf-96cb-d9189668467b/STAGES+Pumped+11-26.png</image:loc>
      <image:title>STAGES - STAGES Update: 11/26/2021 - STAGES Pumped</image:title>
      <image:caption>Frac crew count gained 4 this week to reach another high for the year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/3bbdcfcb-2c03-4441-a398-f3e6be0419e7/STAGES+Created+11-26.png</image:loc>
      <image:title>STAGES - STAGES Update: 11/26/2021 - STAGES Created</image:title>
      <image:caption>For the third week in a row, horizontal rig count increased by 7, led by the Permian with an increase in 4.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/a73e2703-ce7c-47f6-a7e5-22a0abd447bb/Copy+of+STAGES+Update.png</image:loc>
      <image:title>STAGES - STAGES Update: 11/26/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio remained flat for the week and is still at parity with the 6 mos moving average.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/11192021-stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/360a82eb-2a4b-4939-b748-69522985453e/STAGES+Uodate+11019.png</image:loc>
      <image:title>STAGES - STAGES Update: 11/19/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/4821c256-8dd8-4eee-bb6f-48aa389f56ce/STAGE+Pumped+11-19.png</image:loc>
      <image:title>STAGES - STAGES Update: 11/19/2021 - STAGES Pumped</image:title>
      <image:caption>Frac crew count gained 1 last week to another high for the year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/7adf5878-675c-4d08-810e-262b465b4f87/STAGES+Created+11-19.png</image:loc>
      <image:title>STAGES - STAGES Update: 11/19/2021 - STAGES Created</image:title>
      <image:caption>Horizontal rig count increased again by 7, led by the Permian with an increase in 5.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/a73e2703-ce7c-47f6-a7e5-22a0abd447bb/Copy+of+STAGES+Update.png</image:loc>
      <image:title>STAGES - STAGES Update: 11/19/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio remained flat for the week and is still at parity with the 6 mos moving average.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/11122021-stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/16f4f78e-bc94-49a0-b2d0-5689f231d7a9/Roosevelt+Quote+LinkedIn+Post+Header+%283%29.png</image:loc>
      <image:title>STAGES - STAGES Update: 11/12/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/feaeb039-2307-4046-9ea1-c26ad130c3a5/STAGES+Update11-12.png</image:loc>
      <image:title>STAGES - STAGES Update: 11/12/2021 - STAGES Pumped</image:title>
      <image:caption>Frac crew count gained 3 last week to another high for the year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/b7b2d200-3818-44e0-a002-bdeb3cf697fa/STAGES+Update.png</image:loc>
      <image:title>STAGES - STAGES Update: 11/12/2021 - STAGES Created</image:title>
      <image:caption>Horizontal rig count had another large jump driven by an increase of 4 rigs in the Utica.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/a73e2703-ce7c-47f6-a7e5-22a0abd447bb/Copy+of+STAGES+Update.png</image:loc>
      <image:title>STAGES - STAGES Update: 11/12/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio remained flat for the week and is still at parity with the 6 mos moving average.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/1152021-stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/a0131625-0084-4af3-a0e4-5932333a1db5/STAGES+Update+11-5.png</image:loc>
      <image:title>STAGES - STAGES Update: 11/5/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/b5fe8a53-83b4-49b1-97f2-2f3124deeb50/STAGES+Pumped+11-5.png</image:loc>
      <image:title>STAGES - STAGES Update: 11/5/2021 - STAGES Pumped</image:title>
      <image:caption>Frac crew count remained flat this week.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/0631e197-6bef-40ac-b883-d7b7c982e610/STAGES+Created+11-05.png</image:loc>
      <image:title>STAGES - STAGES Update: 11/5/2021 - STAGES Created</image:title>
      <image:caption>Horizontal rig count had a large jump this week reaching another high for the year with 489 total rigs. The largest jump week to week came from the Permian, which added 8 rigs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/59ed03b2-c997-4074-9758-5d5c7ba62c7d/STAGES+Ratio+11-5.png</image:loc>
      <image:title>STAGES - STAGES Update: 11/5/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio dropped one this week with the large jump in rigs compared to a flat frac crew number. The STAGES Ratio has now reach parity with the 6 mos moving average.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/10292021-stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/c61ff4e7-187c-41dc-8a4c-8972a028b235/STAGES+update+10-29.png</image:loc>
      <image:title>STAGES - STAGES Update: 10/29/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/88375512-239d-43a2-a28d-dba378962227/STAGES+Pumped+10-29.png</image:loc>
      <image:title>STAGES - STAGES Update: 10/29/2021 - STAGES Pumped</image:title>
      <image:caption>Frac crew count added 1 this week.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/6ccfe27c-1c56-4268-9fed-aa3d7c09d0b0/STAGES+Created+10-29.png</image:loc>
      <image:title>STAGES - STAGES Update: 10/29/2021 - STAGES Created</image:title>
      <image:caption>Horizontal rig count added 1 this week. Haynesville dropped 1 rig while Williston and the Utica added 1 each.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/3ab53a78-8fd7-4e81-9d9c-dd5c190bcf77/Stages+Ratio+10-29.png</image:loc>
      <image:title>STAGES - STAGES Update: 10/29/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio remained flat this week.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/10222021-stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1635111709391-5HP8OSIWYXBTCDKV0CML/STAGES+Update+10-22.png</image:loc>
      <image:title>STAGES - STAGES Update: 10/22/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1635111282397-LI49SVYR6AAD7DK1PDZ9/10-22+STAGES+Pumped.png</image:loc>
      <image:title>STAGES - STAGES Update: 10/22/2021 - STAGES Pumped</image:title>
      <image:caption>Over the past 2 weeks the frac crew count has netted +2 crews. There was a gain of 5 in week 2 and then a loss of 3 in week 3.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1635111413892-V0SEZYTTCXALHPGCD4LN/STAGES+Created+10-22.png</image:loc>
      <image:title>STAGES - STAGES Update: 10/22/2021 - STAGES Created</image:title>
      <image:caption>Horizontal rig count was down 2 in week two of October and remained so last week. The change in mix resulted in a slight uptick in STAGES last week. The Utica experienced the largest drop from 8 to 5 rigs over the 2 week period.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1635111602231-UI9H5UGMDE35ZT5LOG30/STAGES+Ratio+10-22.png</image:loc>
      <image:title>STAGES - STAGES Update: 10/22/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio fluctuated slightly over the past 2 weeks, ending unchanged.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/1082021-stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1633830674307-QT2DP0SAGKALAO578QD2/STAGES+Update+.png</image:loc>
      <image:title>STAGES - STAGES Update: 10/8/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1633830821907-K1AJ8KK2RECE2V9JQJHW/STAGES+Pumped+10-8.png</image:loc>
      <image:title>STAGES - STAGES Update: 10/8/2021 - STAGES Pumped</image:title>
      <image:caption>Only one frac crew added this week.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1633830990263-5MGVO3ND7SSOK7YQMDET/STAGES+Created+10-8.png</image:loc>
      <image:title>STAGES - STAGES Update: 10/8/2021 - STAGES Created</image:title>
      <image:caption>An 8 rig increase this week led by the Permian with 6.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1633486946307-CSA3LID16NPV4EG6ES6I/STAGES+Ratio+10-1.png</image:loc>
      <image:title>STAGES - STAGES Update: 10/8/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio remained flat for the week</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/1012021-stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1633486331902-NRNYLH2AKLRIDWEMUBZH/STAGES+Update+10-1.png</image:loc>
      <image:title>STAGES - STAGES Update: 10/1/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1633486866085-HYQVSHOJ2VO8L0TTJWG2/STAGES+Pumped+10-1.png</image:loc>
      <image:title>STAGES - STAGES Update: 10/1/2021 - STAGES Pumped</image:title>
      <image:caption>Another large jump in crews this week, +5, the STAGES pumped reached another 52 week high.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1633486796777-5YN7O8UEI0YRBGGS92QT/Copy+of+STAGES+Update+%2816%29.png</image:loc>
      <image:title>STAGES - STAGES Update: 10/1/2021 - STAGES Created</image:title>
      <image:caption>Horizontal rigs increased by 3, another high for the year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1633486946307-CSA3LID16NPV4EG6ES6I/STAGES+Ratio+10-1.png</image:loc>
      <image:title>STAGES - STAGES Update: 10/1/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio remained flat for the week</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/92421-stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1632966668382-X9CHBZEPB1388VFZNOC2/STAGES+Update+9-24.png</image:loc>
      <image:title>STAGES - STAGES Update: 9/24/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1632966983349-8AZFG93V2FLWGS4EM8I5/STAGES+Pumped+9-24.png</image:loc>
      <image:title>STAGES - STAGES Update: 9/24/2021 - STAGES Pumped</image:title>
      <image:caption>Another large jump in crews this week, +5, the STAGES pumped reached another 52 week high.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1632967133654-0IWU6Z5RFNE0C8C42B7X/STAGES+Created+9-24.png</image:loc>
      <image:title>STAGES - STAGES Update: 9/24/2021 - STAGES Created</image:title>
      <image:caption>Horizontal rigs increased by 5, mostly coming from a 5 rig jump in Oklahoma. This is the highest rig count since April of 2020.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1632967459951-7EGDGOEUF9Y19KBPLQ83/STAGES+Ratio+9-24.png</image:loc>
      <image:title>STAGES - STAGES Update: 9/24/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio increased by 1% again, increasing the ratio above the 6-month moving average for the first time since July 23rd.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/91721-stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1632275287618-9KREI5DFIT49JNF2BUTN/STAGES+Update+Sept+17.png</image:loc>
      <image:title>STAGES - STAGES Update: 9/17/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1632276137970-31FJM4HK6QHZO4WOQI39/STAGES+Pumped+9-17.png</image:loc>
      <image:title>STAGES - STAGES Update: 9/17/2021 - STAGES Pumped</image:title>
      <image:caption>A huge jump of 8 frac crews resulted in the highest number of STAGES pumped this year. The expected reduction in DUCs hasn’t yet taken affect.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1632276209645-Y13BXYTFRLFG5ZBKN67O/STAGES+Created+9-17.png</image:loc>
      <image:title>STAGES - STAGES Update: 9/17/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig increased fell by 6, led by a 2 rig jump in the Permian, Eagle Ford, and Marcellus. This was the highest number of STAGES created for the year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1632276441529-VOW4SSEDLF70MXA371HY/STAGE+Ratio+9-17.png</image:loc>
      <image:title>STAGES - STAGES Update: 9/17/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio increased by 1% after a larger jump in the frac crews over the rig count. The STAGES ratio is now the same as the 6-mo. moving average, after a few weeks below.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/910221-stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1631576734677-450DJPRG07Q0WED2IW8V/STAGES+Update+9-10.png</image:loc>
      <image:title>STAGES - STAGES Update: 9/10/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1631577249722-BT83BGAFNXS2A0NKEL45/STAGES+Pumped+9-10.png</image:loc>
      <image:title>STAGES - STAGES Update: 9/10/2021 - STAGES Pumped</image:title>
      <image:caption>The frac crew count increased by 4 to reach the highest count this year. The STAGES pumped and the number of crews appear to be bucking the trends of the DUCS and drilled wells reaching equilibrium.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1631576965869-KKP7QP9EGX1RZRYZOI46/STAGES+Created+9-10.png</image:loc>
      <image:title>STAGES - STAGES Update: 9/10/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig increased fell by 2, led by a 2 rig drop in the Marcellus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1631577451763-Y7TUSGQCWNYRAHTKQAT0/STAGES+RAtio+8-27.png</image:loc>
      <image:title>STAGES - STAGES Update: 9/10/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio increased by 1% after the rig count fell and the crew count increased.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/93221-stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1630976184193-95FGDP0X6ZWGHEO9IEYT/STAGES+UPDATE+9-3.png</image:loc>
      <image:title>STAGES - STAGES Update: 9/3/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1630977118103-MHRL4KQ47XIJD7V3BTC8/STAGES+Pumped+9-3.png</image:loc>
      <image:title>STAGES - STAGES Update: 9/3/2021 - STAGES Pumped</image:title>
      <image:caption>The frac crew count was flat this week.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1630976927300-A23TMDGCLEDDYSSSD4SH/STAGES+Created+9-3.png</image:loc>
      <image:title>STAGES - STAGES Update: 9/3/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig increased by 4. The Marcellus saw an increase of 4 by itself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1630977180783-YP4VZAN5JRVSI47CKCMR/STAGE+Ratio+9-3.png</image:loc>
      <image:title>STAGES - STAGES Update: 9/3/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio decreased by 1% after the rig count increased.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/8272021-stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1630366591667-NIL5K8MUZHDW1RU5HUB4/STAGES+Update+8-27.png</image:loc>
      <image:title>STAGES - STAGES Update: 8/27/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1630366747306-8I4INDOS2XPU7MXXQHOP/STAGES+Pumped+8-27.png</image:loc>
      <image:title>STAGES - STAGES Update: 8/27/2021 - STAGES Pumped</image:title>
      <image:caption>The frac crew count added 4 this week to reach the high for the year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1630366877704-EW0Q0WFLOE5507GOC9LY/STAGES+Created+8-27.png</image:loc>
      <image:title>STAGES - STAGES Update: 8/27/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig increased by 5 with the Permian leading the gains with an increase of 2 rigs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1630367046626-UV3JZ3JC7ZEKE3RPIDA9/STAGES+RAtio+8-27.png</image:loc>
      <image:title>STAGES - STAGES Update: 8/27/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio increased by 1% after the crew count gained 4 this week.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1630367990282-NY7P02627AIHUDSIKFG3/top+operators+rockies+8-27.png</image:loc>
      <image:title>STAGES - STAGES Update: 8/27/2021 - Make it stand out</image:title>
      <image:caption>Source: Enervus Daily Rig Count</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/8202021-stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1629774442279-YGC6WBI8NH9MLPV1LVEW/STAGES+Update+8-20-2021.png</image:loc>
      <image:title>STAGES - STAGES Update: 8/20/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1629774695019-YAUV5VGMU0T9EVCBJYX8/STAGE+Pumped+8-20.png</image:loc>
      <image:title>STAGES - STAGES Update: 8/20/2021 - STAGES Pumped</image:title>
      <image:caption>The frac crew count lost 2 crews returning to losses after a small gain last week</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1629774712662-WB24IFABOZ6R0RY6X1S3/STAGES+Created+8-20.png</image:loc>
      <image:title>STAGES - STAGES Update: 8/20/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig count fell this week with the Haynesville, Eagle Ford, Marcellus, and Woodford each losing one rig.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1629163266560-POKTWPUVTCDHBJZ2C4CQ/STAGES+Ratio+8-13.png</image:loc>
      <image:title>STAGES - STAGES Update: 8/20/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio remained flat at 52%. It is still below its 6 mo. moving average.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/8132021-stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1629162479860-45PFKPHZRPU66R3VXXYJ/8-13+STAGES+Update.png</image:loc>
      <image:title>STAGES - STAGES Update: 8/13/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1629162839472-5PYLBG6MDI1X5X7JFJWG/STAGES+Pumped+8-13.png</image:loc>
      <image:title>STAGES - STAGES Update: 8/13/2021 - STAGES Pumped</image:title>
      <image:caption>The frac crew count gained 3 crews. The first gain in a few weeks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1629162933761-3O4C7WV2U7CWX75QU73Y/STAGES+created+8-13.png</image:loc>
      <image:title>STAGES - STAGES Update: 8/13/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig count continued to increase this week. The Permian remained flat while Williston &amp; Eagle Ford added 4 each! Both of which were highs since May of 2020.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1629163266560-POKTWPUVTCDHBJZ2C4CQ/STAGES+Ratio+8-13.png</image:loc>
      <image:title>STAGES - STAGES Update: 8/13/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio remained flat at 52%. It is still below its 6 mo. moving average.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/862021-stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1628429914467-YJUT8KK969AZ9REJY8K8/8-6+Update.png</image:loc>
      <image:title>STAGES - STAGES Update: 8/6/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1628430130718-6DXCDALV5A2ZS6O6O5GR/8-6+STAGES+Created.png</image:loc>
      <image:title>STAGES - STAGES Update: 8/6/2021 - STAGES Pumped</image:title>
      <image:caption>The frac crew count fell again by 4 down to 235.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1628431106965-GWS63THX5ELEQFR4M79B/STAGES+Created+8-6.png</image:loc>
      <image:title>STAGES - STAGES Update: 8/6/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig count continued to increase this week with New Mexico (Permian) and Wyoming (DJ &amp; Other) each adding 2 rigs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1628430980143-ACRPKHSETB4YEV1J8FAK/8-3+STAGES+Ratio+2.png</image:loc>
      <image:title>STAGES - STAGES Update: 8/6/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio was fell again this week to 53%. The 6 month moving average remained the same at 54%. This is the first time this year that the STAGES Ratio has fallen below the moving average.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1628465915905-BUSNRPX3NUN72PEDU0U7/Screen+Shot+2021-08-08+at+6.27.50+PM.png</image:loc>
      <image:title>STAGES - STAGES Update: 8/6/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/7302021stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1627953685507-QD94OGSH5E8D0PLL0PXK/Stages+Update+7-30.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/30/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1627954033173-ROICXZ2R2FDBE275F99P/stages+pumped+7-30.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/30/2021 - STAGES Pumped</image:title>
      <image:caption>The frac crew count fell by 4 down to 239.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1627954052420-V5UEYA9ENL9BZDIFDP3H/stages+created+7-30.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/30/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig count continued to increase this week resulting in higher created STAGES.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1627954070150-2ZAMRA77AUG56WJ32UUH/STAGES+Ratio+7-30.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/30/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio was fell to 54% as the frac crews fell and rig count increased. The 6 month moving average and current STAGES ratio have now converged. If these cross, it could present an inflection point in the market.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/72321stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1627348339403-TGQDPI73EFEIXNBTCW33/7-23+Update.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/23/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1627348672341-2EMI44TJYONEW0E89JRJ/Stages+Pumped+7-23.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/23/2021 - STAGES Pumped</image:title>
      <image:caption>The frac crew count added to 1 to reach 243, yet another high mark since the pandemic started.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1627348713244-1Z96VZWGOG4QL6VGQYCT/Stages+Created+7-23.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/23/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig count continued to increase this week resulting in higher created STAGES.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1627349163814-606HK739UFEY25R61OWT/Stages+Ratio+-+7-23.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/23/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio was back to 55% after one week at 56%. The 6 month moving average jumped 2% to after the Texas freeze week dropped out of the moving average..</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1627355154871-AHG8I8EKRR2BV7ES1NXG/7-23+Basin+Information.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/23/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/71621stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1626744071701-RIAGMDPLMX6KI5ZDEEL8/June+16+STAGES+Update.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/16/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1626744314541-4DWU7IBZZWLVGKEW585Z/STAGES+Pumped+7-16.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/16/2021 - STAGES Pumped</image:title>
      <image:caption>Another week with an increase in the frac crew count of 4 and a jump of 224 stages pumped for the week.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1626744460159-H6SJM47JG1JCBXVUDZYA/STAGES+Created+7-16.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/16/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig count by 1 this week. The Permian added one with Wyoming adding 2. The Granite Wash and the Woodford lost 1.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1626744800538-5D2S6NL6PHCN42L95FIX/STAGES+Ratio+7-16.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/16/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio and the 6 month moving average both increased by 1% this week. The gap between STAGES created and pumped continued to widen. Operators continue to invest more in completions of their DUCs rather than creating new wells.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/7921stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1626055256305-VRAQKJ4BLMUMKDHO0QRW/STAGES+Updqte+7-9.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/9/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1626055385673-0PX5BY1C0LOEBDRWTBZ0/7-9+STAGES+Pumped.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/9/2021 - STAGES Pumped</image:title>
      <image:caption>The frac crew count added to 4 to reach 238, another high mark since the pandemic started.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1626055602316-FADPZOXZYQ4LXNN3ODVS/7-9+created+STAGES.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/9/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig count by 4 this week, with an increase of one in the Permian, Marcellus, and Utica.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1624316462345-O4WSVAAM2ZU1N6IUEPS9/stages+ratio+update.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/9/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio was flat for this week.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/7221stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1625531077995-3TJRFQJ2TV083YG3KFB9/7-2+update.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/2/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1625531134533-HH9O0VIRGEKQM3CNZ6RB/7-2+pumped+stages.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/2/2021 - STAGES Pumped</image:title>
      <image:caption>The frac crew count recaptured 2 out of the 3 lost last week, increasing the stages pumped this week.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1625531164630-9C0MDDCPWAE41GIH0FSN/7-2+Created+Update.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/2/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig count recovered by 8 rigs this week. This was led by 4 rigs in the Permian, followed by 2 in the Niobrara, and one each in the Marcellus &amp; Williston,</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1624316462345-O4WSVAAM2ZU1N6IUEPS9/stages+ratio+update.png</image:loc>
      <image:title>STAGES - STAGES Update: 7/2/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio was flat for this week.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/62521stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1624926898306-OJP43JBCOWYEKV25KTOZ/Roosevelt+Quote+LinkedIn+Post+Header.png</image:loc>
      <image:title>STAGES - STAGES Update: 6/25/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1624927070086-E26F5Z32YF88DPOMMM76/Copy+of+STAGES+Update.png</image:loc>
      <image:title>STAGES - STAGES Update: 6/25/2021 - STAGES Pumped</image:title>
      <image:caption>The frac crew count dialed back by 3 this week, leading to a drop in the number of STAGES pumped.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1624927169790-OOQ8C3HDCPGVXFOFUAQ3/Copy+of+STAGES+Update-2.png</image:loc>
      <image:title>STAGES - STAGES Update: 6/25/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig count dropped by 3, which was led by a drop in the Permian of 5 rigs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1624316462345-O4WSVAAM2ZU1N6IUEPS9/stages+ratio+update.png</image:loc>
      <image:title>STAGES - STAGES Update: 6/25/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio was flat for this week.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/stages-analysis-pioneer-natural-resources</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1624581007914-VMYE71I3W8PNI8YIHT58/Pioneer+header.png</image:loc>
      <image:title>STAGES - STAGES Analysis: Pioneer Natural Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1624581592903-0QC0KJCJLDII4LWTSKJE/acquisitions.png</image:loc>
      <image:title>STAGES - STAGES Analysis: Pioneer Natural Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1624581221367-OPXWWEL1X5EI0OEGOM0O/Dorado.jpg</image:loc>
      <image:title>STAGES - STAGES Analysis: Pioneer Natural Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/61821stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1624315676898-LYNWMEWK3JPQ2UR085YT/Header+Image.png</image:loc>
      <image:title>STAGES - STAGES Update: 6/18/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1624315874959-6W641PNVYJG168JZD5TF/Stages+Pumped+Update.png</image:loc>
      <image:title>STAGES - STAGES Update: 6/18/2021 - STAGES Pumped</image:title>
      <image:caption>The frac crew count continued its march upward with the addition of 5 more crews.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1624316284690-RRD9Z8OAUI963EXVLLWB/Stages+Created+Update.png</image:loc>
      <image:title>STAGES - STAGES Update: 6/18/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig count added 4 more rigs this week, the increase was spread amongst the smaller basins with 1-2 rigs in Williston, Niobrara, Wyoming, and Utica. Though the rig count was up, the mix of locations resulted in a slight decrease in the number of stages created.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1624316462345-O4WSVAAM2ZU1N6IUEPS9/stages+ratio+update.png</image:loc>
      <image:title>STAGES - STAGES Update: 6/18/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio was flat for this week, though the 6 month moving average ticked up to 50%.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1624317979555-9GM5TZL1WQAHKKIOAL8D/Gas+Rich+Rig+Counts.png</image:loc>
      <image:title>STAGES - STAGES Update: 6/18/2021 - Make it stand out</image:title>
      <image:caption>Rig icon provided by Freepik</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/61121stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1623589072490-9LGM20FASOJW3IPNY6O4/Stages+Update+Header.png</image:loc>
      <image:title>STAGES - STAGES Update: 6/11/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1623589445701-PGKGQXC934LRKE5FKLZT/STAGES+Pumped+Update.png</image:loc>
      <image:title>STAGES - STAGES Update: 6/11/2021 - STAGES Pumped</image:title>
      <image:caption>The frac crew count added 6 this week to get to 230 for the first time since March of 2020.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1623589333042-LBPMINBPT8ZU3JJTFB93/STAGES+Created+Update.png</image:loc>
      <image:title>STAGES - STAGES Update: 6/11/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig count added 5 rigs this week, this included 4 in the Permian, 2 in the Eagle Ford, and an additional 3 in Wyoming.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1623589224394-91NM0KQ0N3V6E8SDVK6L/STAGES+Ratio+Update.png</image:loc>
      <image:title>STAGES - STAGES Update: 6/11/2021 - STAGES Ratio</image:title>
      <image:caption>The STAGES Ratio increased to 55% this week.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/6421stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1623104233303-NA2UEN64UYTVFUHL7381/Stages+Update+Header.png</image:loc>
      <image:title>STAGES - STAGES Update: 6/4/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1623104279923-YNEXZW6Y54PJMQC49O3X/Stages+pumped.png</image:loc>
      <image:title>STAGES - STAGES Update: 6/4/2021 - STAGES Pumped</image:title>
      <image:caption>The frac crew count dropped 2 last week.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1623104294807-8OXKMZYC8FZNJ71PJ6ES/Stages+Created.png</image:loc>
      <image:title>STAGES - STAGES Update: 6/4/2021 - STAGES Created</image:title>
      <image:caption>The horizontal rig count remained steady for the week. The stages per well have started to trend upward so even with a steady rig count the STAGES count has increased. Two rigs in Oklahoma shifted from the Granite Wash to other parts of the state.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1623104523467-CYRPB8ZZ5BLBCQL82JYG/STAGES+Ratio.png</image:loc>
      <image:title>STAGES - STAGES Update: 6/4/2021 - STAGES Ratio</image:title>
      <image:caption>My analysis last week ad the STAGES Ratio dipping by 1% however, this was a calculation error and it had remained at 54%, which is the case this week. The 6-month moving average has not ticked up to 49%, slightly closing the gap with the STAGES Ratio.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/52821stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1622489454071-M0UAN6AQ0XTMR2OZR9U8/Header+Image.png</image:loc>
      <image:title>STAGES - STAGES Update: 5/28/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1622489867423-36N7CXVNZ6Y4OLUWAT66/Pumped.png</image:loc>
      <image:title>STAGES - STAGES Update: 5/28/2021 - STAGES Pumped</image:title>
      <image:caption>The frac crew count gained three last week.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1622490049617-HLVLDMFXB994WRF46W84/created.png</image:loc>
      <image:title>STAGES - STAGES Update: 5/28/2021 - STAGES Created</image:title>
      <image:caption>Oklahoma continued its rig growth by adding 3 weeks in the Baker Hughes “Other” category for Basin. The Permian added 2 and the Eagle Ford added 1. The Marcellus and DJ lost 2 and 1 respectively.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1622490257559-EC54IFS4K1MZM30NEBLA/Stage+Ratio.png</image:loc>
      <image:title>STAGES - STAGES Update: 5/28/2021 - STAGES Ratio</image:title>
      <image:caption>The frac crews and rig count increased by 3. The result is a drop in the STAGES ratio by 1%.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/52121stagesupdate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1621906821948-9SLHNHDBPYLRCR9IWTX3/Update+5-21-21.png</image:loc>
      <image:title>STAGES - STAGES Update: 5/21/2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1621905361023-E6O869IZGFBYAQA59B2G/Copy+of+STAGES+Update2.png</image:loc>
      <image:title>STAGES - STAGES Update: 5/21/2021 - STAGES Pumped</image:title>
      <image:caption>The frac crew count remained flat last week and so did the stages pumped.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1621905340307-65KVC790UA58F2HPRE1M/Stages+Update+-+Created.png</image:loc>
      <image:title>STAGES - STAGES Update: 5/21/2021 - STAGES Created</image:title>
      <image:caption>Though there was an uptick in the overall horizontal rig count, the mix in the basins changed. The Permian, Eagle Ford, and Haynesville all lost a rig (probably due to rig movement), while Oklahoma added 4 rigs across the various Woodford basins. The changes in the mix resulted in a slight decrease in the number of stages created for the week.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1621905562617-3BU34FHNNFY5PL4INGYG/Stages+Ratio.png</image:loc>
      <image:title>STAGES - STAGES Update: 5/21/2021 - STAGES Ratio</image:title>
      <image:caption>Because the change in rig count was slight and the crews were flat, the STAGES ratio remained the same. As did the 6-month moving average.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/stages-analysis-eog</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1621198956070-91CUA4OPTRBNX4C4G5LW/Copy+of+Roosevelt+Quote+LinkedIn+Post+Header.png</image:loc>
      <image:title>STAGES - STAGES Analysis: EOG - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1621198176200-W0RTOJN9C946G77DSD94/Dorado.png</image:loc>
      <image:title>STAGES - STAGES Analysis: EOG - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1621471928339-OUCF0PPU5DV27OFOKFCE/Stages.png</image:loc>
      <image:title>STAGES - STAGES Analysis: EOG - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages/stages-ratio-a-look-forward</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1620695684248-42CTRCQWUYS5ND5EEH08/unsplash-image-xU5Mqq0Chck.jpg</image:loc>
      <image:title>STAGES - STAGES Ratio: A Look Forward - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1619395181964-73PGZHEWJII8K6F0SXD1/STAGES.jpg</image:loc>
      <image:title>STAGES - STAGES Ratio: A Look Forward</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-07</lastmod>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/events/may92023cocktailsandicebreakers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/f83b63a1-3429-41e1-89f0-bcbcc44180bc/sab-logo.jpeg</image:loc>
      <image:title>Cocktails - Cocktails &amp;amp; Icebreakers - Join us just South of the Woodlands</image:title>
      <image:caption>Located Here</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/productmanagement</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1624767303712-1E1RFCUIIL92O4ATWI58/Icons-11%5B1868%5D.jpg</image:loc>
      <image:title>Product Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587575501804-ZSN46YE9N0XTGL6FQE92/Idea+250.png</image:loc>
      <image:title>Product Management - Capturing, documenting, and prioritizing ideas to get the best return on your efforts.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587575573673-N88JVQKFO2O8RD4N9SKF/Design+250.png</image:loc>
      <image:title>Product Management - Proper documentation, experimentation, and design process will expedite the delivery of the product.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587575647099-O0ORJ8AU5U8XXKG11OAI/Testing+250.png</image:loc>
      <image:title>Product Management - Taking the time to test the product both in the lab, through supply chain, and with customers will provide a foundation for success.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587575983412-9IYSDP8WQNUV41KQDYOD/Businessmodel+250.png</image:loc>
      <image:title>Product Management - Selecting the best business model to reach the greatest amount of customers will aid in quicker success.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587576458398-CRY7FEIUMOCNK7ER605L/Marketing+Icon.png</image:loc>
      <image:title>Product Management - Optimizing the supply chain for cost, quality, and delivery can make or break the product market fit.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587575385664-LS7X5LPHY7ZNIXI0DVPH/marketing+250.png</image:loc>
      <image:title>Product Management - The messaging and approach to your customers will drive awareness of the brand and the value the product can create.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587576557924-F1IFS868YTGA2CKR2Q8F/Distribution+250.png</image:loc>
      <image:title>Product Management - Planning the physical delivery of the product creates another opportunity to deliver value to the customer.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587576681733-E4A7Z3WQ57D8JRMI9UPR/Finance+250.png</image:loc>
      <image:title>Product Management - Managing the capital needs of the business is crucial to being able to deliver value.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587577156843-W0AOKSICPKWZTIZXB3IY/Measurementrs+250.png</image:loc>
      <image:title>Product Management - Measuring and analyzing the performance of your product is critical for determining the next steps needed.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587577363404-2ZB7ERJRWYXFVCKGN2MD/Portfolio+250.png</image:loc>
      <image:title>Product Management - Over time your product becomes a portfolio of different products and services. Optimizing this portfolio will enhance the profitability of the product line.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587577622479-VP3QLUVKD1IW72F9G9JY/Communication+250.png</image:loc>
      <image:title>Product Management - Continuous communication with all of the interested parties will determine how smoothly a product moves through the business.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587581283516-ZZ36G3KUBEAALL7WAXSP/Success+250.png</image:loc>
      <image:title>Product Management - Celebrating the success of the organizations work on the product will help to build the culture in your organization.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-12-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1624837662185-WXXNH4NW65FDZM0BMLXZ/Dorado-2.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Determine what size rupture disk you need to achieve the desired actuation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1624837688299-FDUN94CLQE4ZYFDW5X7P/Calculator.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Calculate the flow past your wireline BHA with known wireline speed and pump rate.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587674406093-35VIQXFRCZKKP2AT30JU/togetherredo.jpg</image:loc>
      <image:title>Marketing - Create Content</image:title>
      <image:caption>Content can be any written, audio, or video. The key to marketing is to make the content relevant to your customer. Fundamentally, the intent of your content needs to be bringing value to your customer first, not delivering a message about your products. As stated above, the content can deliver value through education, entertainment and engagement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587673081774-LTXTENPIJLFKEVAOA964/EDUCATEA.jpg</image:loc>
      <image:title>Marketing</image:title>
      <image:caption>The easiest way to bring value to your customer is to educate them using the knowledge that you and your organization have learned throughout your experiences. If you are providing a service, product, or technology it is likely that you and your organization are among the most knowledgeable people in the world about your work. You have unique information that would be valuable to your customer as they expand their knowledge and perform better in their work. Ultimately becoming a trusted source of valuable information to your customers is more valuable to your operations than 100 sales calls with a brochure.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587673103171-S62B197OY476HERBLLBD/ENTERTAINA.jpg</image:loc>
      <image:title>Marketing</image:title>
      <image:caption>Though not as straight forward, and possibly harder to execute, delivering relevant and entertaining content to your customer will bring value. Everyone values a lighter moment. For B2B companies, entertaining content has another benefit and that is the element of surprise. Customers are not expecting entertaining content from their suppliers and if done correctly it could differentiate you in their minds. Especially if they already trust you as a source of valuable information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587673205826-GO0HTYY8MXYRR6QEK0KI/ENGAGEAB.jpg</image:loc>
      <image:title>Marketing</image:title>
      <image:caption>Creating opportunities to engage with your customer will bring value to them as well. This can be done through live webinars, events, podcasts, and even just the comments section of your written content. It provides another chance for your customer to recognize you as someone who is responsive to their needs as they work to achieve their goals.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-17</lastmod>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/engineering</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587766964686-O9RKNHE6SVIN0WP5CWJR/FOSTERING.jpg</image:loc>
      <image:title>Engineering - Innovation is the key to creating a sustainable competitive advantage. Fostering an environment of creativity is critical to maintain the spirit of continuous improvement. Seeking the true needs and feedback from the customer and communicating among the creative team keeps the projects on track and results in delivering the best possible product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587767017077-DDS2NUT3R8KCBR4ZTBK9/DESIGN.jpg</image:loc>
      <image:title>Engineering - The creative process of engineering design has to be balanced with a process that enables the proper documentation of the work. The challenge is to achieve a balance that allows for effective capture of the innovation without affecting the timing of the project.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587767042884-W0AXJTG4LB4FA613NQUJ/book+shelves.JPG</image:loc>
      <image:title>Engineering - Outside of engineering labor costs, the prototype and testing of products are the largest time and financial costs associated with R&amp;D. Managing vendors to increase the speed and quality of the prototypes is important for development. Designing efficient test fixtures and procedures will further reduce costs. Detailed planning of the testing will increase safety, efficiency, and data capture needed to successfully prove the product.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587767062611-X54ZTBBBAIV3VO2V4UQP/COMM.jpg</image:loc>
      <image:title>Engineering - Throughout the innovation process communication is the key to meeting the goals of the project. Continuous sharing between product management, sales, engineering, and even the customer will optimize the time spent in develop and shorten the commercialization cycle.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/highlights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587655689885-G8C6PCOPPMRRU4EHKAN3/Screenshot+2020-04-20+16.35.56.png</image:loc>
      <image:title>Highlights</image:title>
      <image:caption>DUG Northeast Presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587655638221-366L3AQANR31G4EDEYGA/Screenshot+2020-04-20+16.37.14.png</image:loc>
      <image:title>Highlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587655707403-EQY0Q3EJQSF53MOUC47J/Screenshot+2020-04-20+16.37.45.png</image:loc>
      <image:title>Highlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587655707436-YEVMXYWQGOME8WTAW9GD/Screenshot+2020-04-20+16.37.57.png</image:loc>
      <image:title>Highlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587655707835-9Z1F2Q1WBLEW539J2GIO/Screenshot+2020-04-20+16.38.05.png</image:loc>
      <image:title>Highlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587655706993-33T30CI4F7TFZTHKPQJX/Screenshot+2020-04-20+16.38.16.png</image:loc>
      <image:title>Highlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587655705535-WEV6RIEJTX4OQIMN5VQT/Screenshot+2020-04-20+16.38.35.png</image:loc>
      <image:title>Highlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587655718529-JWK18K94IJSZJNLYWT3H/Screenshot+2020-04-20+16.38.48.png</image:loc>
      <image:title>Highlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587655708136-JLZPPJBYY3IRRDZK2TWK/Screenshot+2020-04-20+16.39.01.png</image:loc>
      <image:title>Highlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587655709333-17I0IIF4SEM67IJFHFQQ/Screenshot+2020-04-20+16.39.10.png</image:loc>
      <image:title>Highlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587655709804-736EEZC1GF5NVTQMJA4I/Screenshot+2020-04-20+16.39.22.png</image:loc>
      <image:title>Highlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587655713531-M92QAPJFBZ6Y3WJQOX8J/Screenshot+2020-04-20+16.39.34.png</image:loc>
      <image:title>Highlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587655713535-JWCDTKCAYTE7HW84E9VS/Screenshot+2020-04-20+16.39.47.png</image:loc>
      <image:title>Highlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587655712713-LMD7LWM053ED7Q1BI6NK/Screenshot+2020-04-20+16.39.59.png</image:loc>
      <image:title>Highlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587655712828-AGTV8TLJPTIGXFLPUXZ9/Screenshot+2020-04-20+16.40.12.png</image:loc>
      <image:title>Highlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587655714124-EONKYXTZLQUS5JGIYR31/Screenshot+2020-04-20+16.40.23.png</image:loc>
      <image:title>Highlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587656306371-03FU4RP4LXEDADT40RN4/Screenshot+2020-04-23+10.35.48.png</image:loc>
      <image:title>Highlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587481912215-3HDOI69N8BGSYM7NMTFJ/hammer.png</image:loc>
      <image:title>Highlights - Hammer Frac Plug</image:title>
      <image:caption>The Hammer Frac Plug platform significantly reduces the cost of a frac plug by removing the most expensive component while maintaining the performance of the plug. In addition to this, the remaining components are small and simple which leads to even further cost savings for the supplier.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587413648907-M0BYUY5K22V71DSNVNEH/Screenshot+2020-04-20+12.21.51.png</image:loc>
      <image:title>Highlights - Digital Brochure</image:title>
      <image:caption>We developed a digital brochure to highlight the benefits of our portfolio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587422124263-ON8X6I40MFSBERKO6TTX/American+Oil+and+Gas+Cover.jpg</image:loc>
      <image:title>Highlights - Composite Frac Plugs Optimize Cost, Capabilities In Plug-And-Perf Completions</image:title>
      <image:caption>The cover article in the August 2015 American Oil and Gas Reporter</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/communication</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587678716213-7QNK5L2A5EKLSCQ1EVM1/image-asset.jpeg</image:loc>
      <image:title>Communication - Communication</image:title>
      <image:caption>Communication isn’t a single step in a process of product management. It is the most important activity that must be done throughout the entire process. I’ve placed it at the end because it is easy to forget once the product or product line is rolling. Even with mature products the communication must be done across all entities to ensure the future success of the brand. The product manager must gather information from all groups: engineering, supply chain, sales, manufacturing, and management to make the best choice for the product and how it fits within the organization. Developing a robust communication protocol throughout the product management process will ensure everyone is on the same page and provide a platform for them to share information with you that could affect the future of the product line.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/finance</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587676705004-MPFVVN5V763X8ALQ1KSI/image-asset.jpeg</image:loc>
      <image:title>Finance - Finance</image:title>
      <image:caption>The whole purpose of managing a product is to increase the return on investment. The goal is to reduce the amount of investment while increasing the returns. In large organizations it can be difficult to see the whole picture, but it’s important to understand both sides of the return on investment picture. The investment side of the equation or R&amp;D and working capital costs can make a product that looks profitable on the surface a burden to the organization. Understanding these costs during development and ahead of commercialization will allow you to recognize the steps needed to reduce them.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/measurement</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587676763635-B16NTDU1D95WBPTDILVV/image-asset.jpeg</image:loc>
      <image:title>Measurement - Measurement</image:title>
      <image:caption>Measuring and analyzing the performance of the product provides insights into your overall performance as a product manager. During different phases of the product life cycle different measurements will have to be made. Early in the life of the product you may focus on new customer acquisition and growth, whereas later in a product’s life you’ll focus on customer retention and profitability. In both cases, capturing, organizing, and communicating the data associated with the product will help the team make decisions about the next steps. Unfortunately, you never have perfect data regarding product performance. Comparing data from other products, product lines, or previous reporting periods is a good way to garner lessons from your imperfect information.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/manufacturing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587675761148-M8WYSJF96F8KRRUNIOBX/image-asset.jpeg</image:loc>
      <image:title>Manufacturing - Manufacturing</image:title>
      <image:caption>The manufacturing and supply chain of your product can make or break its success. Balancing the cost, quality, and delivery to meet the needs of the market while achieving the appropriate margin is the goal. The goal of the product manager is to understand the market needs and communicate with the supply chain team on whether these needs are being met. Knowing the vendors and production team allows the product manager to understand the costs and quality that are put into the product. When it comes time to optimize costs or innovate, having a relationship with these teams enables gaining their feedback and a quick transition. Detailed break down how each component or process affects the final cost will enable the product manager to understand strategies for increasing cost optimization. Directing the engineering team to explore ways to reduce the costliest items is an easy way to gain cost efficiencies.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/success</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587680935245-ICUKDN59A0YS2B31VIBB/image-asset.jpeg</image:loc>
      <image:title>Success - Success</image:title>
      <image:caption>A product manager’s job is never complete. The market is changing every day and the manager has to be ready to respond to thee events. This makes it difficult to recognize crossing a clear finish line with the job and your team. This makes it critical to recognize successes, communicate them, and share the satisfaction with the team. It is easy to point out where things can be improved and mistakes have been made, and it’s critical for improving your and the teams’s performance. However, recognizing successes can have equal benefits to improving the performance of the team. Recognizing success increases the feeling of teamwork and motivation of the group.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587675098991-LX0ZT38VQOF7WQ39LKE9/image-asset.jpeg</image:loc>
      <image:title>Design - Design</image:title>
      <image:caption>Documenting an idea so that it can be prototyped is only a small piece of the design process.  Maintaining proper documentation, revision control, and communication between teams is where design teams can separate themselves from the rest.  While the engineering team will be responsible for managing these operations, it is important for the Product Manager to continuously communicate with the design team to understand the actions taken to form the product under development. In my experience, understanding the design challenges, decisions, and compromises aids in the development of the messaging, sales approach, and differentiation in the marketplace. As the product gets closer to completion in the lab, testing with customers becomes the next phase of development.  Understanding where the product is in design and when to start communicating with potential customers for testing will be an important part to a successful product introduction.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/testing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587675313401-EAKX5RJZXSXFZNRP15JR/image-asset.jpeg</image:loc>
      <image:title>Testing - Testing</image:title>
      <image:caption>Function testing the product within engineering is the clearest form of testing needed to prove out the success of a new product, however there are additional tests that need to be performed to further prove if the product is viable.  This includes testing the supply chain, messaging, and customer experience. When building new products, it is critical to work with suppliers that are quick and high quality.  The result of needing both is that the prototypes will be expensive. Communicating with vendor and planning for production quantities will provide guidance on cost and delivery when full scale manufacturing is needed. With the product in hand and lab testing completed the Product Manager can develop the messaging that the sales team will use to garner interest from the customers. In the initial meetings with customers the Product Manager can test different approaches to determine what message will resonate the best with the customers. Recognizing the features and benefits the customer values most will aid in the development of the most impactful messaging. Optimizing this time while testing will set the stage for success across all aspects of the business.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/business-model</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587675456186-DPK0SWF62CQY515AYL3J/image-asset.jpeg</image:loc>
      <image:title>Business Model - Business Model</image:title>
      <image:caption>What is the most effective model for achieving the biggest impact with your product? Choosing the status quo business model, e.g. retail or wholesale, may not be the best route to success. Based on the results from the testing phase the product may be better suited for utilizing agents or through e-commerce, rather than using the current sales force. More than likely, the product will fit in with your current business model, but making this assumption could limit your approach to the market.  For that matter, continuously analyzing the business model of the entire product line will ensure you are delivering the best customer experience. As customers adjust to new technologies, introducing a new product may be a beachhead to try a new business model as a prototype for the entire product line.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/salesmarketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587675992809-IFJRLMV26DVVTOZLDB21/image-asset.jpeg</image:loc>
      <image:title>Sales &amp; Marketing - Sales &amp; Marketing</image:title>
      <image:caption>Marketing is strategic while sales is tactical efforts to communicate with your customers. The product manager must formulate the message for both the marketing and sales. To optimize the sales function the product manager must communicate and train the sales team on how to deliver the best message about the product. This involve formal training sessions as well as joint customer meetings so that the product manager and sales professional can work together to determine the best approach. As the market evolves and the product matures, continuous communication with the sales team will help to evolve the message to fit the needs of the customer. Aligning the marketing messages with that of the sales team will provide a consistent voice across all customer touch points. For more information on my marketing philosophy click here:</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/idea</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587674953478-HDZP7N7RLLFAAM4TYEA2/image-asset.jpeg</image:loc>
      <image:title>Idea - Idea</image:title>
      <image:caption>Without innovation a product line will stagnate and eventually decline.  A product line manager’s responsibility is to continuously listen for and work to develop new ideas that will drive the product line forward. An idea for a product improvement or new product can come from any source involved with the current product line.  Whether it is a customer, machinist, sales representative, or an engineer on the team it is critical that the product manager keep communication lines open with all interested parties. Once captured the ideas need to be documented and vetted for economic, technical, and strategic importance.  When judged against all other ideas and current priorities the manager can decide if and when to act on the idea. Developing a process to follow when investigating new ideas is important for communicating with management the innovation pipeline and strategic opportunities.  This will guide management when determining the amount to invest in the product line moving forward.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/distribution</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587676614606-FAEM3UKD2895JGG03UB6/image-asset.jpeg</image:loc>
      <image:title>Distribution - Distribution</image:title>
      <image:caption>Distribution of your product can represent one of the biggest challenges with a large impact on the bottom line. What will the distribution model be? Hub &amp; Spoke? Drop shipping? Distribution Center? Each of these decisions will have an impact on the amount of working capital needed. Working directly with the sales and operations team will be critical to plan for production and inventory requirements throughout each phase of the product lifecycle. Plan for too little inventory and you cannot service your customers, plan for too much and you’re over using your capital. Full understanding of the distribution model and its associated costs will provide a clear picture of the margins associated with your product and if anything needs to be adjusted to achieve your goals.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1587678034453-5G5RN527ZKUTR5LHY98I/Screenshot+2020-04-20+12.21.51.png</image:loc>
      <image:title>Portfolio - Portfolio</image:title>
      <image:caption>Over time a single product becomes a portfolio. Whether it is different sizes or iterations of the product, eventually a number of SKUs will have to be managed. Understanding how this portfolio is understood by the customer is important for optimizing the products offered. As innovation occurs, what do you do with the previous models? Adding to and culling your products is necessary to maintain the health of the supply chain, simplifying the sales message, and keeping a clear offering to your customers. Portfolio management requires a large amount of communication. Any time the product offering changes internal as well as external customers have to be educated on the reasons for and the replacements made from the changes. Without this process the portfolio can become bloated and complex leading to customer confusion and ultimately less sales.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/calculators</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1614481346851-BHFLUYAJIVDRLO6PZEBJ/Calculator2.png</image:loc>
      <image:title>Calculators</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1614481360269-NOT7I20XPL85HMUM31K8/toe.jpg</image:loc>
      <image:title>Calculators</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/toevalve</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-09</lastmod>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/pump-down-calculator</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1612717318362-F0EG4GOBXJXR25K40OYD/Volume+of+Plug.png</image:loc>
      <image:title>Pump Down Calculator</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1612717400968-5Y2AZ3SEZSMMCYXCDY0K/Plug+Casing+Annulus.png</image:loc>
      <image:title>Pump Down Calculator</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e96079a4afbfb06d361cc60/1612718686707-ZQL62VFGN778AODMX50W/Plug+Table.png</image:loc>
      <image:title>Pump Down Calculator</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/stages2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-29</lastmod>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/test</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-18</lastmod>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/member-areas-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-17</lastmod>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1599601718548-CSGQW0105ZB6O8Z7VY34/coach-square.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1599601930981-DEPRQRO6YDFS89LOZWUV/laptop.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/get-started</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-14</lastmod>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/get-started/p/relationship-with-youothers-ejxfj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560190004400-XTA0DF0S9WOZJUG994C8/Stocksy_txp824ffa5crXt000_Original_845035.jpg</image:loc>
      <image:title>Get Started - Relationship with You+Others</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/get-started/p/relationship-with-others-d9kxw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189982811-KFAJF1TCUH1SXZ827UMC/Stocksy_txp824ffa5crXt000_Large_844923.jpg</image:loc>
      <image:title>Get Started - Relationship with Others</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/get-started/p/relationship-with-you-yg5ax</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189874730-3B0TSLDUHTQ93497V3L8/Stocksy_txp824ffa5crXt000_Large_844934A.jpg</image:loc>
      <image:title>Get Started - Relationship with You</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/portfolio-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-20</lastmod>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/portfolio-1/project-six-2k3h6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562710071128-8PNBCUXLZIA448IQAOOH/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Six</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562710075075-WJUEAPD3IZZMBHX0HJ1H/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Six</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562710077624-B5IU3MUKZT6OWY31WTOU/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Six</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562710080448-QIR1E8HIGLO9DFL0QVES/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Six</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/portfolio-1/project-five-65jtx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691967464-JSE0WQ6ZBE2EOAP3ZYCU/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691976953-8R4VZ8AMI4HOQ2I6VQC6/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691989795-ILGWJ06UZZQ8PAW0QJ1Z/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692005370-WLJIPRSRRB09NKG97OBW/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692023153-S2M0Y153S5XUMO1ICPEQ/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692032408-1PA4E708YJWGDKHIJBTL/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692062669-4OIV3FJO1KMYZXSL1L7U/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Five</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/portfolio-1/project-four-hasz4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685656804-Q9GBRN0NAL6DVNVQUCHS/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685656804-Q9GBRN0NAL6DVNVQUCHS/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685656804-Q9GBRN0NAL6DVNVQUCHS/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Four - Make it stand out.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/portfolio-1/project-three-mm4ft</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691967464-JSE0WQ6ZBE2EOAP3ZYCU/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691976953-8R4VZ8AMI4HOQ2I6VQC6/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691989795-ILGWJ06UZZQ8PAW0QJ1Z/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692005370-WLJIPRSRRB09NKG97OBW/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692023153-S2M0Y153S5XUMO1ICPEQ/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692032408-1PA4E708YJWGDKHIJBTL/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692062669-4OIV3FJO1KMYZXSL1L7U/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Three</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.matthewacrump.com/portfolio-1/project-two-5397r</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691814956-CR2MG89QGH2SM8YJ14VZ/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Portfolio 1 - Project Two</image:title>
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